Friday, January 10, 2020, 12:03 PM ET|Posted by Will Richmond
I’m pleased to present the 496th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
It’s a new year and a new decade, and on today’s podcast we discuss Quibi, the mobile video provider which, having raised $1.4 billion, is one of the industry’s most closely followed startups.
But as we discuss, Quibi’s go-to-market strategy seems at odds with the realities of the broader video industry, and mobile video specifically. Quibi is rolling out with a paid-only model, targeting 18-34 year-olds with expensive, original content.
With regard to content alone, it is extremely difficult to see where the “white space” is in the market. In the “Peak TV” and social media era we live in, the world hardly seems to need more long-form original TV programming nor more short-form news/information.
Net, net, Colin and I are pretty convinced Quibi will be pivoting soon after its April launch. To what though is unclear.
Listen in to learn more!
Click here to listen to the podcast (22 minutes, 37 seconds)