I’m pleased to present the 467th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
This week the major TV networks presented to advertisers in the annual upfronts ritual. Among the key benefits being conveyed was brand safety; unlike digital platforms, TV networks are controlled and curated so only premium content is carried. Despite networks’ declining linear audiences, in the current chaotic environment, there’s reassurance in brand safety.
With YouTube, Facebook and others playing whack-a-mole to regularly tamp down controversial videos, advertisers face a dilemma of taking risks with digital platforms to target coveted younger audiences, or stay safe with network TV. For example, a recent Reuters article cited research that of 240 brands, 46% reduced their YouTube spending year over year, instead shifting some spending to networks' online properties. Colin and I discuss the complexities.
(Note: Brand safety will be a critical topic at the 9th annual VideoNuze Video Advertising Summit coming up on May 29th in NYC. Register now!)
Listen in to learn more!
Click here to listen to the podcast (26 minutes, 13 seconds)