VideoNuze Podcast #450: Apple Struggles in the Connected TV EraFriday, January 11, 2019, 11:38 AM ET|Posted by Will Richmond
I’m pleased to present the 450th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
At CES this week Apple unveiled partnerships with big TV manufacturers including Samsung, LG, Vizio and Sony. While these represent progress, as Colin and I discuss, Apple still finds itself at a disadvantage both in enabling TV-based viewing for its upcoming slate of original TV shows (which reportedly cost $1 billion) and in trying to become a Connected TV (CTV) leader.
Colin and I dig into how others like Amazon, Netflix, Roku, etc. have succeeded in CTV, enabling their content to thrive. Conversely, we explore why Apple’s CTV presence has remained minimal, with the result now being limited viewer accessibility to its originals. Apple came into the CTV era with just about every advantage imaginable, but its “gilded cage” mentality has left it at the back of the pack of big tech companies forging into TV.
Listen in to learn more!
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