VideoNuze Podcast #439: Exploring the Rise of Ad-Supported Online VideoFriday, October 5, 2018, 12:33 PM ET|Posted by Will Richmond
I’m pleased to present the 439th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
In today’s podcast, Colin and I explore the rise of free, ad-supported online video. While SVOD services like Netflix and Amazon have gained tons of attention, there is a ton of activity in ad-supported as well. Colin highlights The Roku Channel, Pluto TV and others. Amazon is rumored to be launching its own ad-supported service soon as well.
We’re both bullish on the role of ad-supported video for a variety of reasons we discuss, including the growing footprint of connected TVs, the upper limit on how many paid services most consumers will adopt, the explosion of content and the maturing of video advertising in general. We dig into all of this and more.
Listen in to learn more!
Click here to listen to the podcast (22 minutes, 57 seconds)
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Categories: Advertising, Podcasts
Topics: Pluto.tv, Podcast, Roku