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  • VideoNuze Podcast #434: Amazon Pursues TV Ad Dollars; Forecasting Hulu’s Growth

    Thursday, August 30, 2018, 11:31 AM ET
    |
    Posted by Will Richmond

    I’m pleased to present the 434th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    First up this week, Amazon is said to be planning a free ad-supported video service, similar to Roku’s The Roku Channel. The new service, dubbed Free Dive, would be targeted to the nearly 50 million Fire TV users. Colin and I both like the move a lot, as we see multiple promotional and new revenue benefits, especially if Amazon can attract TV ad dollars. However, a key challenge is finding enough compelling content to make Free Dive interesting to audiences.

    We then transition to talking about Hulu. Colin has developed a forecast for subscriber and revenue growth for Hulu through 2020 which he explains. He sees much of Hulu’s revenue growth coming from its Live skinny bundle service, although its profitability will remain challenged due to high programming costs.

    Listen in to learn more!
     
    Click here to listen to the podcast (23 minutes, 10 seconds)

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    The VideoNuze podcast is also available in iTunes...subscribe today!

     

    Categories: Advertising, Podcasts, SVOD

    Topics: Amazon, Hulu, Podcast

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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