Friday, December 1, 2017, 12:21 PM ET|Posted by Will Richmond
I’m pleased to present the 397th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Many thanks to Brightcove, this week’s podcast sponsor.
This past Wednesday was our 3rd annual SHIFT // Programmatic Video & TV Ad Summit in NYC. There were so many great insights shared by speakers and in today’s podcast, I highlight (and we discuss) 4 main themes that recurred throughout the day.
Taken together, the themes reveal just how significant the challenges are that the ad-supported TV industry now faces. Changes in viewer behavior, ad buyer expectations, competitive forces and technology have created what a number of speakers characterized as an “existential threat” to ad-supported TV’s future.
As Colin and I discuss, there are no silver bullets that neatly address these challenges. The industry is trying a lot of different things, but it’s not clear yet what these efforts will add up to.
Listen in to learn more!
Click here to listen to the podcast (25 minutes, 4 seconds)