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  • VideoNuze Podcast #348: Cord-Cutting Update; How Do Ads Fit Into Video’s Future?

    Friday, November 18, 2016, 10:04 AM ET
    |
    Posted by Will Richmond

    I'm pleased to present the 348th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    We lead off this week with a cord-cutting update, based on reported Q3’16 results from the 11 largest pay-TV operators in the U.S. Video subscriber losses expanded a bit, to 255K in Q3 ’16 vs. 210K in Q3 ’15, with a continuing shift to cable operators and away from satellite and telco. As I wrote on Wednesday, depending on how the DirecTV Now, Hulu and YouTube skinny bundle launches in 2017, subscriber losses could accelerate.

    We then shift to discussing new TiVo survey data that provides insights about online video viewers’ tolerance for ads. As Colin points out, despite respondents stating they have a low tolerance, their behavior suggests otherwise. That suggests there’s more potential for ad-supported premium video, in addition to the SVOD model that has thrived.  

    Speaking of ads, I also point out the surprising research from Brightcove this week, that 46% of people who watched a branded video on a social platform then made a purchase. That’s the kind of performance that gets marketers’ attention and could portend an increase of more TV ad dollars moving to social.

    Listen in to learn more!
     
    Click here to listen to the podcast (24 minutes, 24 seconds)



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    Categories: Advertising, Cord-Cutting, Podcasts

    Topics: Brightcove, Leichtman Research Group, Podcast, TiVo

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Related Posts

  • Research: 46% of People Who Watched a Branded Video on Social Media Then Made a Purchase
  • Cord-Cutting Remained Modest in Q3, But Potentially Turbulent 2017 Looms

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About VideoNuze

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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