• VideoNuze Podcast #333: Assessing Facebook’s Video-First Opportunities and Challenges

    I'm pleased to present the 333rd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    Facebook’s blowout Q2 earnings this week attest to how thoroughly the company is capitalizing on mobile. But with its intention to become video-first, Facebook is now embarking on a whole new set of challenges and opportunities, most particularly around monetization, where the company’s massive scale and unique targeting offsets its avoidance of pre-rolls, the workhorse video ad unit.

    In today’s podcast, Colin and I further assess Facebook’s video content initiatives (especially Facebook Live) and how they will be monetized. We also contrast Facebook’s live-streaming media partnerships with those of Twitter, which is very focused on live sports and becoming the place for digital water-cooler conversations around them.

    Listen now to learn more!

    Click here to listen to the podcast (22 minutes, 6 seconds)

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