I'm pleased to present the 312th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week we explore the prospects for DIRECTV Now, the new OTT pay-TV service that AT&T announced this week. Though it didn’t share a lot of details, AT&T emphasized affordability and value, which led me to conclude it will be similar to Sling TV as a skinny bundle, and therefore will encounter the same challenges.
However, it’s worth noting that John Stankey, CEO of AT&T Entertainment Group, later said (perhaps based on the media’s reaction), “It is a rich bundle of content; it’s not a skinny bundle of content” and went on to say DIRECTV Now “is about getting that middle road” somewhere between a skinny bundle and a full pay-TV lineup. Exactly what that means is hard to say at this point.
Colin is more sanguine about both Sling TV and also about the prospects for DIRECTV Now. Colin shares how he uses Sling TV currently and whom it might appeal to. I’m still skeptical about the skinny bundle approach (as is Stankey, who also said “We think skinny bundles have a very small application in the market over time”).
DIRECTV Now won’t launch until later this year, so it will be a while until we find out exactly what it is.
Listen now to learn more!
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