Friday, February 12, 2016, 11:27 AM ET|Posted by Will Richmond
I'm pleased to present the 310th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week Colin and I recap our experiences streaming the Super Bowl to the various devices we tried. As I wrote on Monday, overall I thought the streaming quality was quite strong, with latency being the primary issue. Colin’s experience was more mixed, with his good old over-the-air signal the strongest.
No surprise, the size of the audience streaming the game set a new record with nearly 4 million unique viewers, up about 60% vs. last year. But I was a bit surprised it wasn’t even bigger given the breadth of OTT options. Unfortunately CBS didn’t provide any details on streaming by device. We discuss the factors that drove audience one way or another.
With the Super Bowl behind us, all eyes turn to the NFL’s pending OTT deal for its Thursday Night package. There are so many potential bidders in the mix who can leverage the games to their advantage.
Listen now to learn more!
Click here to listen to the podcast (21 minutes, 10 seconds)
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