VideoNuze Podcast #226 - Maker Studios and the Short-Form OpportunityFriday, May 9, 2014, 10:45 AM ET|Posted by Will Richmond
I'm pleased to present the 226th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week we focus on Maker Studios and the broader trend around short-form online video and its appeal to millennials.
The Maker NewFront earlier this week in NYC, which I attended, underscored for me how well the company is differentiating itself from traditional TV. Rather than trying to emulate HBO (as Netflix is doing) or chase Netflix itself (as Microsoft, Yahoo and others pursuing TV projects seem to be doing), Maker is carving its own path, focused on delivering breakthrough short-form content that resonates with millennials.
A key success factor is the creative freedom Maker talent has, allowing authenticity which appeals to millennials. Unvarnished and sometimes wacky, Maker's programming exemplifies how unconstrained the web is for the next generation of talent. Of course a key question is if or how things will change under Disney (whose CEO Bob Iger offered his first public comments on the deal this week).
(Note there's an approximately 5-second dropout in my audio about mid-way through. We're still wrestling with Skype's quality.)
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Categories: Advertising, Indie Video, Podcasts
Topics: Disney, Maker Studios, NewFronts