VideoNuze
  • Close
  • Posts
  • News Roundup
  • Podcasts
  • Perspectives
  • Events
  • Categories
  • VideoNuze Podcast #226 - Maker Studios and the Short-Form Opportunity

    Friday, May 9, 2014, 10:45 AM ET
    |
    Posted by Will Richmond

    I'm pleased to present the 226th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week we focus on Maker Studios and the broader trend around short-form online video and its appeal to millennials.

    The Maker NewFront earlier this week in NYC, which I attended, underscored for me how well the company is differentiating itself from traditional TV. Rather than trying to emulate HBO (as Netflix is doing) or chase Netflix itself (as Microsoft, Yahoo and others pursuing TV projects seem to be doing), Maker is carving its own path, focused on delivering breakthrough short-form content that resonates with millennials.

    A key success factor is the creative freedom Maker talent has, allowing authenticity which appeals to millennials. Unvarnished and sometimes wacky, Maker's programming exemplifies how unconstrained the web is for the next generation of talent. Of course a key question is if or how things will change under Disney (whose CEO Bob Iger offered his first public comments on the deal this week).

    (Note there's an approximately 5-second dropout in my audio about mid-way through. We're still wrestling with Skype's quality.)



    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     

    Categories: Advertising, Indie Video, Podcasts

    Topics: Disney, Maker Studios, NewFronts

  • CTV x AI PREVIEW 2025  leaderboard - 3-3-25

Related Posts

  • Maker Studios NewFronts: The Rise of Short-Form and Battle for Millennials

Also see:

Inside the Stream: Paramount Scores With UFC, ESPN-Fox One Bundle, Micro Dramas

Read More

Connect with VideoNuze

Receive VideoNuze Daily
Sample Newsletter

Exclusive News Roundup

  • China’s Hisense Launches Branded FAST Channels Media Play News
  • Netflix Wraps Upfront With 'Doubled Commitments' Mediapost
  • Tubi Expands Partnerships With MrBeast, Other Creators The Hollywood Reporter
  • The NFL’s Next Big Play: Owning the Media The Hollywood Reporter
  • A Hollywood Start-Up Targets the Micro Drama Craze NY Times
  • Hub: Streaming bundles boost customer loyalty The Desk
More News
CTV x AI PREVIEW 2025  medium rectangle - 3-3-25

Our Sponsors

  • CTV x AI PREVIEW 2025

About VideoNuze

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

© Copyright 2025. Broadband Directions LLC. All rights reserved.
  • VideoNuze
    • About Us
    • Contact Us
    • Sponsoring VideoNuze
    • Will Richmond
    • Terms & Conditions