TubeMogul announced today that it will be offering real-time buying for mobile video ads on smartphones and tablets across public and private exchanges that generated over 94 million daily streams in February. TubeMogul believes this is the greatest reach of mobile video streams assembled to date, enabling buyers to centrally tap into the exploding world of mobile video usage. Top sites are routinely citing mobile usage as now accounting for between 25-50% of their video streams.
The ads are available across all major mobile devices and can run in different formats such as in-app pre-rolls and interstitials in gaming environments. The TubeMogul ads are full-screen units with audio or click-to-play. In addition, TubeMogul is offering interactive enhancements via a partnership with Innovid (which just announced an $11 million financing earlier today). Innovid enables engagement such as click-to-download, click-for-showtimes and other information requests.
TubeMogul's programmatic approach enables advertisers to continually optimize their campaigns based on real-time performance data on metrics like lift, purchase intent, etc.