I’m pleased to share that we’ll have a featured fireside discussion at the 9th annual Video Advertising Summit with agency executives Jeremy Crandall (SVP, Advanced Video Solutions, Publicis Media) and Christine Peterson (Managing Director, Digital Investment Lead, Mindshare, part of GroupM). Matt Prohaska (CEO and Principal. Prohaska Consulting) will be the interviewer in this featured fireside chat.
Advertisers and their agencies are demanding that premium video providers enable more of digital’s capabilities: better targeting, measurement, interactivity, cross-screen delivery and attribution. As we all know, there are significant industry-level and company-specific initiatives underway to marry the best of digital with the best of premium video/TV’s traditional brand-building strengths. Connected TVs, which hold strong potential to re-energize the entire TV ad business, are a focal point.
In this fireside, Christine and Jeremy will take us behind the scenes of where and how digital and premium video/TV are intersecting today, and what the key challenges are ahead. Both have long track records with video, digital and cross-screen ad buying, working for scores of top brands.
What are these brands demanding of their agencies, what are their most critical KPIs and how are cross-screen campaigns being successfully created? How well-positioned are video providers, TV networks and industry infrastructure to meet buyers’ demands? How are respect for viewers, data, brand safety and programmatic being balanced? Last but not least, what are they critical changes in viewers’ behaviors that inform all video ad buying currently and going forward? These are among the questions Christine and Jeremy will discuss with Matt.
For anyone in the video industry who is directly or ultimately affected by the decisions video and digital ad buyers are making, this fireside chat will be a must-attend session. It is also a perfect complement to the keynote interview I’ll be doing with Hulu’s SVP/Head of Advertising Peter Naylor.
Save $100 on early bird discounted tickets now and double your chances* of winning a 55-inch Roku TV, generously provided by Roku.
(*Early bird registrants get 2 entries for the Roku TV drawing).