Online Video Advertising Industry Keeps InnovatingFriday, March 25, 2011, 10:26 AM ET|Posted by Will RichmondSpeaking of online video advertising, once again there was plenty of news this week. Among the highlights, Adap.tv launched its video ad marketplace in the U.K., PointRoll added new partners to its "Included" Program and launched new mobile and in-stream Included program, Casale Media announced a new "Videobox" format transforming display ads into video ads, AdoTube released new research that in-stream ads perform 7x better than rich media ads, and blip.tv revealed that it has built a creative services group to produce ads for its clients.
The online video ad market continues to experience strong growth. I've been talking to a lot of companies in the space recently, related to the ELEVATE conference on Tues, June 7th in NYC. There is a ton of enthusiasm, but also a continued strong need for market education and best practices, which is what we'll focus on at ELEVATE (more info coming next week).
Topics: Adap.TV, AdoTube, blip.TV, Casale Media, PointRoll