PointRoll
VideoNuze Analysis (4 items)
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PointRoll: In-Stream Video Ads Get 4.5x Higher Click-Throughs Than Flash
Posted on 03-25-2014
PointRoll's 2013 Benchmarks report finds, among other things, that in-stream video ads achieved a .46% click-through rate, 4.5x higher than the CTR of Flash ads. In-stream video ads also had...
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Study: Click-Through Rate for In-Stream Video Ads is Four Times Higher Than for Rich Media and Mobile
Posted on 05-14-2013
The click-through rate for in-stream video ads served by PointRoll in 2012 was .62%, four times higher than for mobile ads (.15%) and rich media ads (.14%) served. The data...
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Online Video Advertising Industry Keeps Innovating
Posted on 03-25-2011
Speaking of online video advertising, once again there was plenty of news this week. Among the highlights, Adap.tv...
News from Around the Web (12 items)
- PointRoll Launches Multiscreen Autoplay Video Ads Press Release - 10-08-2014
- Ford Drives Traffic to Dealerships With Local Video Ads AdWeek - 09-07-2011
- PointRoll Expands Partner Program to Drive Interactive Display Advertising Adoption and Launches In-Stream Video and Mobile Part Press Release - 03-23-2011
- PointRoll says Ford in-banner video ads drive interaction Fierce Online Video - 08-25-2010
- IPad`s Early Adopters Are Gazing at the Ads - for Now AdAge - 06-16-2010
- PointRoll Buoys Exec Sales Team Online Media Daily - 01-14-2010
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