One Week From Today at SHIFT: Digging Into the $15 Billion Programmatic Video & TV OpportunityWednesday, November 23, 2016, 11:07 AM ET|Posted by Will Richmond
Our SHIFT // 2016 Programmatic Video & TV Advertising Summit is coming up just 1 week from today, on November 30th in NYC.
eMarketer is forecasting that programmatic video & TV ad spending will more than double from $6.9 billion in 2016 to $15 billion in 2015. eMarketer’s senior analyst Lauren Fisher will kick off SHIFT, presenting her analysis behind the forecast, including key drivers and challenges. Lauren will then join a panel moderated by Operative’s CEO and founder Lorne Brown, which will further explore the big trends driving programmatic.
Following will be 11 sessions throughout the day, covering all of the most important aspects of programmatic video & TV. Automation and data are poised to be a much bigger part of video & TV advertising, as the entire industry responds to buyers’ shifting preferences and the influence of leaders like Google and Facebook.
Our morning keynote interview is with Dan Lovinger, EVP, Advertising Sales, NBC Sports Group and our afternoon keynote interview is with Amanda Richman, President of Starcom USA. In addition, Lisa Valentino, SVP, Network Sales and Partnerships, Conde Nast & Chief Revenue Officer, Conde Nast Entertainment will be featured in an afternoon spotlight fireside chat.
All SHIFT paid attendees will be entered to win 1 of 3 Roku Ultra 4K players, generously provided by Roku. Additional discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $245 ticket (contact me for the code).
In addition to SHIFT’s high-impact program, there will be lots of great networking opportunities with speakers and hundreds of attendees.
Please join us for this top-notch day of learning and networking around programmatic video & TV.
Learn more and register now!
And have a Happy Thanksgiving!
Categories: Advertising, Events, Programmatic
Topics: SHIFT // 2016 Programmatic Video & TV Advertising Summit