Inside the Stream Podcast: Why Even James Bond Can’t Save Hollywood or TheatersFriday, October 15, 2021, 9:06 AM ET|Posted by Will Richmond
Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
The new James Bond movie “No Time to Die” reportedly cost $250 million to produce and another $150 million to promote. So MGM, the movie’s studio, would need to make approximately $400 million to break even. Assuming a 50% take on box office sales, that would mean $800 million of overall ticket sales. According to Box Office Mojo, the movie has currently grossed approximately $331 million worldwide. While anything is possible, it is unlikely the movie will ultimately be profitable, at least based on the box office.
On today’s podcast Colin and I discuss the hard realities for Hollywood studios and theaters that even the ever-resourceful James Bond can’t solve. In short, if James Bond can’t turn a profit at the box office, the likelihood that others can - aside from super-hero, animation and sequels - is improbable.
All of that spells big-time trouble for Hollywood and theaters, as I wrote this past summer in “5 Reasons Going to the Movies is Facing an Irreversible Demise” and “Matt Damon Gives a ‘Hollywood 101’ Class on What Ails the Industry.” It also has significant consequences for movie fans and for how streaming is going to become even more central in our lives.
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