Friday, October 15, 2021, 9:06 AM ET|Posted by Will Richmond
Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
The new James Bond movie “No Time to Die” reportedly cost $250 million to produce and another $150 million to promote. So MGM, the movie’s studio, would need to make approximately $400 million to break even. Assuming a 50% take on box office sales, that would mean $800 million of overall ticket sales. According to Box Office Mojo, the movie has currently grossed approximately $331 million worldwide. While anything is possible, it is unlikely the movie will ultimately be profitable, at least based on the box office.
On today’s podcast Colin and I discuss the hard realities for Hollywood studios and theaters that even the ever-resourceful James Bond can’t solve. In short, if James Bond can’t turn a profit at the box office, the likelihood that others can - aside from super-hero, animation and sequels - is improbable.
All of that spells big-time trouble for Hollywood and theaters, as I wrote this past summer in “5 Reasons Going to the Movies is Facing an Irreversible Demise” and “Matt Damon Gives a ‘Hollywood 101’ Class on What Ails the Industry.” It also has significant consequences for movie fans and for how streaming is going to become even more central in our lives.
Listen to the podcast (29 minutes, 6 seconds)