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  • Inside the Stream Podcast: Interview With Hub’s Jon Giegengack on What Viewers Turn to First

    Friday, September 30, 2022, 11:41 AM ET
    |
    Posted by Will Richmond

    This week on Inside the Stream Colin and I interview Hub Entertainment Research’s Founder and Principal Jon Giegengack about top conclusions from the firm’s latest “Decoding the Default” survey (excerpt here). Among them are that streaming services continue to gain as the default source for viewers (with Netflix by far the leader), being the default is the best protection from churn, SVOD stacking appears to have plateaued and some streaming services seem to be pretty well insulated from inflation. We discuss all of these and more.

    Listen to the podcast (25 minutes, 25 seconds)




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    Categories: Podcasts, SVOD

    Topics: Hub Research, Podcast

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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