• Inside the Stream Podcast: Interview With Hub’s Jon Giegengack on What Viewers Turn to First

    Friday, September 30, 2022, 11:41 AM ET
    |
    Posted by Will Richmond

    This week on Inside the Stream Colin and I interview Hub Entertainment Research’s Founder and Principal Jon Giegengack about top conclusions from the firm’s latest “Decoding the Default” survey (excerpt here). Among them are that streaming services continue to gain as the default source for viewers (with Netflix by far the leader), being the default is the best protection from churn, SVOD stacking appears to have plateaued and some streaming services seem to be pretty well insulated from inflation. We discuss all of these and more.

    Listen to the podcast (25 minutes, 25 seconds)




    Browse all previous podcasts

    Subscribe to Inside the Stream
    Apple Podcasts  Google Podcasts  Spotify  Amazon Music  RSS

     

    Categories: Podcasts, SVOD

    Topics: Hub Research, Podcast

  • CTV Advertising PREVIEW 2023 - 3-1-23 - leaderboard

Also see:

Inside the Stream Podcast: Why Sky’s Sky Glass is the Right Strategy, But the Wrong Execution

Read More
© Copyright 2023. Broadband Directions LLC. All rights reserved.