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  • Inside the Stream Podcast: Inside the Roku-HBO Max “House of the Dragon” Launch Campaign

    Friday, August 26, 2022, 10:44 AM ET
    |
    Posted by Will Richmond

    This week, nScreenMedia’s Colin Dixon and I welcome Grace Lam, Roku’s Director of Partner Growth as our guest. Grace takes us inside the campaign that Roku and HBO Max launched for the new TV series “House of the Dragon.” It is the biggest SVOD campaign Roku has undertaken to date, involving multiple elements. Grace walks us through the campaign’s goals, viewer benefits, success metrics and how Roku aims to have the campaign be a template for future SVOD partnerships.

    Listen to the podcast (27 minutes, 1 second)




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    Categories: Podcasts, SVOD

    Topics: HBO Max, Podcast, Roku

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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