• Inside the Stream Podcast: How Much Higher Will Average U.S. Spending on SVOD Be in 5 Years?

    Each week on "Inside the Stream" Colin and I try to share fact-based conclusions about critical industry issues. Listeners have continually told us that they derive value from having a weekly resource that helps demystify the confusing cross-currents found in the daily headlines. By seeing things just a little more clearly, listeners are able to be more effective in their roles and hopefully help their companies succeed.

    However, given all of the various independent and interdependent industry drivers, it’s impossible for anyone to have a “crystal ball” on where things ultimately land. So today, Colin and I take a step back to consider all of the different factors that we believe will influence average SVOD spending going forward (in truth the acronym SVOD is practically outmoded with the leakage of live sports from pay-TV to IP/mobile networks and the prevalence of hybrid paid/ad-supported services, so it might just be better to call everything a “streaming service”). We were prompted to consider the question based on a new forecast from Ampere.

    Colin and I agree on one thing up front: average U.S. household spending on SVOD/streaming services will be higher in 5 years than it is now. This conclusion reflects simple Price x Quantity (“P x Q”) economics; prices for streaming services are only going in one direction, and the number of streaming services the average household subscribes to will almost certainly increase as content proliferates and sports migrates to streaming.

    But how much higher spending will be is a function of many different factors. We identify 6-8 of these factors and try to flesh out their respective influences. Whether they will all net out to average SVOD spending increasing by 2%, 6%,12% or something else vs. current is anyone’s best educated guess. But educated guesses are better than nothing.

    Listen to the podcast to learn more (29 minutes, 34 seconds) and let us know what you think.

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