Friday, September 3, 2021, 9:44 AM ET|Posted by Will Richmond
Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
On this week’s podcast we dig into my post from earlier this week about my experience starting a 7-day free trial to the SVOD service AMC+ using Amazon Channels. I did this in order to watch the movie “A Few Good Men” with extended family last weekend.
While the sign-up process was very easy, the issue is that neither AMC+ nor Amazon has done anything to try converting me from trial to paid subscriber by explaining the service’s content value. In fact, when I tried cancelling the first time, they did the opposite, offering me a new discount if I stayed on for another two months.
Colin and I explore the bind that small to mid-size SVOD services find themselves in with Amazon Channels and other big platforms. On the one hand, the platforms are huge potential sources of trial subscribers. On the other hand, if the SVOD service has virtually no insight about their trial subscribers, can’t connect with them to directly promote content and the platform itself does nothing to convert subscribers from trial, is there really any long-term value being created for the SVOD service, or is it just churning through viewers?
These are tricky questions without clear answers. But they have huge implications for SVOD services and the platforms going forward. Learn more now!
Listen to the podcast (33 minutes, 10 seconds)