Monday, July 13, 2020, 11:59 AM ET|Posted by Will Richmond
With the Covid-19 pandemic ongoing, this year the Connected TV Advertising Summit will be a virtual event, on the afternoons of September 21st and 22nd. Registration is complimentary and one lucky attendee will win a drawing for a Roku living room makeover including a Roku TV, wireless speakers, wireless sub-woofer and one year Netflix subscription, all generously provided by Roku.
There will be plenty of opportunities for audience participation and interaction with speakers. My goal for the CTV Ad Summit is to make it a robust learning and networking experience for all participants. Sessions will be a mix of keynotes, research presentations, interviews and panel discussions.
The pandemic has further accelerated CTVs’ rise, with recent estimates that 80% of U.S. TV households now have at least one CTV, and that there are over 400 million CTVs deployed in the U.S. alone. Distribution on CTVs is critical to all recent SVOD and AVOD service launches and were a key focus of presenters at the recent IAB NewFronts. As consumption has shifted, CTVs have begun accounting for around 50% of all video ad impressions.
Even as advertisers are moving spending over CTV, many questions still remain, especially around measurement, cross-platform buying, pricing stability, distribution, control/access to user data, business rules and more. CTV has grown quickly but a lot is still being figured out. We’ll dig into all of the critical opportunities and challenges over the 2 afternoons of the CTV Ad Summit.
Many thanks to our CTV Ad Summit's 8 partners who have been amazingly gracious and supportive. Our Presenting partner is Deloitte; Gold partners are Extreme Reach and SpringServe; Silver partners include Beachfront, SpotX, Roku and Xandr and Branding Partner Verizon Media. Please contact me if you’d like to learn more about sponsorship opportunities.
Complimentary sign up now!