Last week’s Connected TV Advertising Summit Virtual Event featured 40 industry executives on 14 different sessions, including research presentations, interviews and panel discussions, both live and pre-recorded.

As Colin and I talked about on last Friday’s podcast, the CTV Ad Summit illuminated how widespread CTVs already are and why they’ve created such significant opportunity for advertisers and content providers as linear TV and pay-TV continue to decline.

Several speakers noted CTV is now their company’s number one strategic priority. Over time CTV will capture the best of TV advertising’s reach and impact with the best of digital advertising’s targeting and ROI. CTV is still a work in progress though and many speakers highlighted key ongoing challenges in the areas of measurement, transparency and inventory management.

Below I have included the program and all of the session videos in one playlist. The thumbnail for each session includes the title slide and list of speakers. Enjoy!

Watch the session videos

September 21

1:05pm Sizing the CTV Market: 400 Million Deployed and Growing
Bruce Leichtman – President, Leichtman Research Group (presenter)

1:35pm Balancing Brand and Performance Marketing Imperatives
Rob Aitken – Managing Director, Deloitte (presenter)
Will Richmond – Editor and Publisher, VideoNuze (interviewer)

2:05pm Best Practices for Scaling Up OTT Audiences
Robbie Giles, Director, Performance Marketing, Fandango
Tim Natividad, Head of Performance Advertising, Roku
Jyoti Varkey – VP, Marketing and Partnerships, ViacomCBS
Howard Homonoff – Managing Director, Homonoff Media Group (moderator)

2:40pm Navigating Trends and Advertising Attitudes in the New TV Landscape
David Tice – Hub Entertainment Research (presenter)

3:10pm How to Drive Results With CTV
Michael Lyons – DTC Marketing Specialist, Bliss Point Media
Beth Weeks – VP, Media Director, Digitas
Melinda McLaughlin – CMO, Extreme Reach (moderator)

3:45pm Targeting on the Big Screen – Converged Addressability
Jeremy Crandall – SVP, Advanced Video Solutions, Publicis
Gina Mingioni – SVP, Strategy and Operations, Comcast Advertising
Frank Sinton – President and Founder, Beachfront Media
Nicolle Zawacki – VP, Advanced Video Ad Sales and Brand Partnerships, Crackle Plus
Alan Wolk – Co-founder and Lead Analyst, TVREV (moderator)

4:20pm Why Brands are Shifting Budgets to CTV: The Agency Perspective
Mike Law - President, Amplifi US | Dentsu
Cara Lewis - Executive Vice President, Video Investment. Amplifi US | Dentsu
Eric John – Deputy Director, Video Center of Excellence, IAB (moderator)

September 22

1:05pm CTV Ad Spending Forecast: Big Changes Ahead!
Ross Benes – Senior Analyst, eMarketer, Insider Intelligence (presenter)

1:35pm CTV Innovation: Taking Engagement to the Next Level
Sean Buckley – Chief Operating Officer, SpotX
Natalie Gabathuler-Scully – SVP, Revenue Operations, VEVO
Joe Hirsch – CEO, SpringServe
Travis Hockersmith – VP, Platform Services, Vizio
Lynda Clarizio – formerly President of U.S. Media, Nielsen Holdings (moderator)

2:10pm Growth Through High Impact Distribution: The Bloomberg Media Playbook
M. Scott Havens – Chief Growth Officer and Global Head of Strategic Partnerships, Bloomberg Media
Jonathan Hurd – Partner, Altman Solon (interviewer)

2:40pm Winning With Reach; CTV Takes Center Stage
Kevin Arrix – SVP, DISH Media
David Lawenda – EVP, Digital Sales and Strategy, ViacomCBS
Michael Reidy – SVP, Digital Advertising Sales, NBCUniversal
Danielle DeLauro – EVP, VAB (moderator)

3:15pm The New Rules for Ad-Supported Programming Success
Andrea Clarke-Hall – Head of Global Business Development, Tubi
Darren Lepke – Head of Video Product Management, Verizon Media
Blake Sabatinelli – CEO, Newsy (E.W. Scripps)
Jon Skogmo – CEO, Jukin Media
Colin Dixon – Principal Analyst, nScreenMedia (moderator)

3:50pm Assessing Market Demand for Video Convergence
Charlotte Lipman - Senior Manager, Business Intelligence, Xandr (presenter)

4:10pm The Big Picture: Digging into Advertising’s Seismic Changes
Brian Wieser – Global President, Business Intelligence, GroupM
Doug Knopper – formerly Co-CEO and Co-Founder, FreeWheel (interviewer)