I’m pleased to present the 531st edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
VideoNuze’s Connected TV Advertising Summit was earlier this week, and we spend the first half of this week’s podcast reviewing our key takeaways. Many speakers highlighted how central CTV is to their companies’ strategies and how a key goal is attracting TV ad budgets as linear TV declines. We also reflect on challenges that speakers raised and how they’re being addressed.
TV networks continue to aggressively pursue direct-to-consumer OTT services, and the latest example is Discovery+ which is planned for launch in early 2021. We discuss how, with an ad-supported version of HBO Max also on the horizon, plus other services, CTV viewing will continue to grow strongly.
Click here to listen to the podcast (24 minutes, 1 second)