Monday, May 4, 2009, 8:55 AM ET|Posted by Will Richmond
Looking over last month's posts with an eye for 2-3 themes to extract for my recap post today, I was instead struck by one overarching theme: innovation is alive and well in the broadband video space. Other sectors of the economy may have ground to a halt in the current recession, but whether it's new technologies, new service models or new approaches by traditional media companies, the pace of innovation in all things related to broadband video seems only to be accelerating.
Here are some of the examples from last month's posts:
- SundaySky - a new approach to dynamically generate videos out of web site content
- HD Cloud - cloud-based encoding and transcoding plus 3rd party syndication
- Market7 - web-based platform for collaboratively creating and producing video
- FreeWheel - ad management/distribution company raises another $12M
New service models
- Sezmi - next-gen video service provider aiming to replace cable/satellite/telco
- TurnHere - distributed video production services for the corporate market
- Babelgum - premium-quality content destination for independent producers
- YuMe Mindshare iGRP - new measurement unit to compare on-air and online ad performance
- YouTube-Disney - short-form promotional deal
New approaches by traditional media companies
- Disney-Hulu - Exclusive 3rd party online distribution for established broadcast network
- Cable networks launching webisodes - online initiatives to attract and retain new online audiences
- New York magazine video re-launch - emphasis on curating best-of-the web videos with brand
- WWE Smashup - fan-submitted video mashup content driving awareness of on-air special
Now granted I have an eye out for broadband innovations so this list is somewhat self-serving. But remember that for every item above I was probably pitched on 2-3 others that I didn't write about due to time limitations. Some of these other items may have been picked up by other news outlets and captured in the news aggregation side of VideoNuze, while plenty of them likely received little attention.
My point is that throughout the whole broadband video ecosystem there is a vibrant sense of entrepreneurialism that is slowly but surely remaking the traditional video landscape. To be sure, not all of this stuff is going to work out; either business models will be faulty, technologies won't deliver as promised or consumers will reject what they're being offered. Nonetheless, from my vantage point, the wheels of innovation continue to spin faster. That makes it a very exciting time to be part of the industry.
What do you think? Post a comment now.