Earlier this week IHS Screen Digest Media Research released market share information for the top 5 U.S. digital/online movie stores for the first half of 2011, which together represent approximately 96% of the market. In addition, IHS released information on revenues generated for both purchase/download (Electronic sell-through or "EST") and rental (Internet video on demand or "iVOD").
In the chart below, I've taken the IHS data a step further to estimate each of the top 5 stores' revenues and transaction volume from EST and iVOD (note IHS only provides combined EST+iVOD market share information so for simplicity I have assumed each individual store's share is the same for both EST and iVOD though no doubt there are some variations). The data leads to a clear conclusion that years after movies have been available for digital purchase/download and rental, activity remains anemic, suggesting very low levels of consumer interest, particularly as compared with DVD purchase or rental/subscription options.
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