Two weeks ago at VideoSchmooze, we had a spirited panel discussion on online video advertising's opportunities and challenges in 2012. Among the topics were how to accelerate spending in the medium, what it will take for original content to succeed (particularly from YouTube and Yahoo) and how it will be financed, what role agencies play and whether there should be a dedicated "digital upfront," whether dedicated creative will become the norm and more.
Each of the panelists brought a unique perspective to the discussion and I thought it was one of the most informed discussions of online video advertising I've seen this year.
I'm pleased to present the video of this panel today (see below), which runs approximately 43 minutes.
The panel included:
Brent Horowitz - VP, Business Development, FreeWheel
Suzie Reider - Head of Ad Sales, YouTube and Google Display
VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.