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Inside the Stream: Interview With Wurl’s CEO On AI’s Role in CTV Ads
This week we’re delighted to interview Wurl’s CEO Ron Gutman who discusses the company’s new AI-powered BrandDiscovery product that allows ads to be aligned with content in real time.
Ron explains the eight key emotional reactions to specific scenes in entertainment programming, and how ads that are consistent with these emotions deliver far higher conversion. He also details the critical role AI plays in enabling improved personalization and targeting. The discussion further demonstrates how units of advertising are going to become ever more valuable as technology enriches them.
Listen to the podcast to learn more (33 minutes, 10 seconds)
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Inside the Stream: NAB 2024 Showcases AI, Blockchain and More
Colin was at NABShow for a couple days and on this week’s Inside the Stream we discuss some of his top takeaways. No surprise AI was everywhere at NAB, as was blockchain. We discuss companies including Moments Lab, Obvious Future, LivePeer and others. Finally Colin learned some neat tricks for all of us to be greener with our big screen TVs, which he shares.
Listen to the podcast to learn more (30 minutes, 25 seconds)
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Categories: AI, Blockchain, Podcasts
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Inside the Stream: AI Drives New Value for Cineverse-Gracenote and Others
AI has taken the world by storm and the TV/video industries are no exception. AI is revolutionizing the value chain of video creation, delivery and discovery. On this week’s podcast we discuss several examples, including a new partnership between Cineverse and Nielsen’s Gracenote. The role that Cineverse’s AI chatbot “Ava” - and others - could eventually play in viewers’ discovery experience is early stage, yet quite exciting.
Also part of our AI discussion is new survey data showing 70% of newsroom members are using AI to create content, The Weather Company’s use of AI to enable hyperlocal weather videos and Adobe’s forthcoming AI text-to-video product.
Listen to the podcast to learn more (24 minutes, 16 seconds)
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Apple Podcasts Google Podcasts Spotify Amazon Music RSSTopics: Adobe, Cineverse, Gracenote, Podcast, Weather
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Inside the Stream: TiVo’s Q4 ’23 VTR: Service Declines, Discovery Challenges and More
On the podcast this week Colin and I dig into Tivo’s Q4 2023 Video Trends Report, released earlier this week and available here. Among other things, TiVo’s research found that in the past 2 years the number of paid video services used per respondent has leveled off while non-paid services has increased, indicating higher levels of ad tolerance.
Meanwhile, TiVo found that the gap between people signing up for a new streaming service and dropping one is at an all-time low, highlighting how churn remains an issue.
In addition, nearly half of respondents typically go to 2 or 3 streaming apps before deciding on something to watch. Just 19% of respondents said they know what they want to watch, once again revealing how important discovery remains.
Listen to the podcast to learn more (32 minutes, 59 seconds)
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