Hanavan was named chief client officer, and will manage client support and service.
Prior to Extreme Reach, Bagshaw worked at Oracle, where he led his team’s transition to a cloud business model. He also managed the development and implementation of a new sales methodology, adopted across Oracle teams.
The appointment of Bagshaw marks Extreme Reach’s focus on increasing growth and improving client services.
“Coming off a transition to a full-enterprise solution for brands and agencies in 2016, we’ve reached a size and scale that demands separate and highly collaborative leadership for our sales and service divisions,” stated CEO/cofounder, John Roland.
Bagshaw’s appointment will enable Hanavan to focus 100% of his attention on client support, Roland said.
Extreme Reach’s enterprise, cloud-based platform enables brands and agencies to implement their video campaigns across TV, video screens and devices, while managing all related talent and rights.