| Title |
Date |
Source |
Category |
| How Tokyo played out on YouTube |
08-13-2021 |
YouTube blog |
Sports |
| Tokyo Olympics Draw Smallest Summer Games TV Audience Since 1988 |
08-09-2021 |
NY Times |
Broadcasters, Sports |
| NBC's Summer Olympics ratings are in free-fall |
08-04-2021 |
CNN Business |
Sports |
| Sharing videos on social media from Tokyo Games is not allowed - IOC |
08-05-2021 |
Reuters |
Broadcasters, Social Media, Sports |
| Here’s How Connected TV Platforms Are Streaming the Tokyo Olympics |
07-21-2021 |
Adweek |
Devices, Sports |
| Discovery, YouTube Ink European On-Demand Content, Ad Partnership For Tokyo Olympics |
07-16-2021 |
Mediapost |
Advertising, Partnerships, Sports |
| YouTube Unveils Slate of Tokyo Olympic Originals Featuring The Try Guys, Gabby Douglas and More |
06-25-2021 |
Variety |
Sports |
| Snapchat And NBC Expand Olympics Content Pact Around 2020 Tokyo Games |
01-26-2020 |
Tubefilter |
Broadcasters, Social Media, Sports |
| NBC Triples Live-Streaming Olympics Viewership From 2014 |
02-20-2018 |
Mediapost |
Research, Sports |
| We Have Streaming Revenue, Too, Says NBC. And We Can Prove It. |
02-20-2018 |
NY Times |
3D, Advertising, Broadcasters |
| NBC Olympics Tuesday Ratings Were Down From 2014, but Streaming Figures Were Huge |
02-14-2018 |
Adweek |
Broadcasters, Sports |
| NBC Will Show Winter Olympics Content on 4,000 Outdoor Displays in 3 U.S. Cities |
02-06-2018 |
Adweek |
Broadcasters, Sports |
| Snapchat to Show Live Video of NBC’s Olympics Coverage |
02-07-2018 |
WSJ |
Broadcasters, Live Streaming, Social Media |
| NBC To Stream Olympics Opening Ceremonies Live For The First Time |
01-17-2018 |
Mediapost |
Live Streaming, Sports |
| NBC brings two Winter Olympics preview shows to Netflix |
01-14-2018 |
Engadget |
Broadcasters, Sports, SVOD |
| NBC Sees $1.4 Billion in Ad Sales for Super Bowl, Winter Games |
01-11-2018 |
Bloomberg |
Advertising, Broadcasters, Sports |
| NBC To Stream Olympics Video In Virtual Reality |
01-09-2018 |
Mediapost |
Broadcasters, Sports, Virtual Reality |
| NBC Will Stream 1,800+ Hours Of 2018 Winter Olympics |
11-16-2017 |
Mediapost |
Broadcasters, Sports |
| Laughing All the Way to the Bank: Rio Olympics Make NBC $250 Million Richer |
09-14-2016 |
AdAge |
Broadcasters, Sports |
| 2.2 billion views: How NBCU and BuzzFeed scored on Snapchat during Rio Olympics |
08-24-2016 |
Digiday |
Broadcasters, Social Media, Sports |
| NBC Argues Millennials Did Watch the Olympics - Just Not All on Traditional TV |
08-24-2016 |
WSJ |
Broadcasters, Millennials, Sports |
| Did 360 Video Win Gold at the Rio Olympics? |
08-20-2016 |
AdAge |
Advertising, Sports |
| NBC: Rio Olympics Live-Streaming Hits 2 Billion Minutes |
08-16-2016 |
Home Media Magazine |
Broadcasters, Research, Sports |
| Olympics Commercial TV Time: More Ad 'Breaks' |
08-16-2016 |
Mediapost |
Advertising, Broadcasters, Sports |
| NBC: Live Streams From Rio Games Surpass 1 Billion Minutes |
08-11-2016 |
Multichannel News |
Broadcasters, Live Streaming, Sports |
| As Olympic Viewership Falls, NBC Thinks of the Bigger Picture |
08-11-2016 |
NY Times |
Broadcasters, Sports |
| Every Little Bit Helps: Cable, Digital Lift NBC's Olympics Ratings |
08-10-2016 |
AdAge |
Broadcasters, Sports |
| A Look Inside How Olympics Advertisers Are Spending TV and Digital Ad Dollars |
08-09-2016 |
Adweek |
Advertising, Sports |
| The Onion To Use Instagram’s New Stories Format During The Olympics |
08-05-2016 |
Tubefilter |
Social Media, Sports |
| NBC Olympics, Yahoo Expand Digital Deal For Rio Games |
08-05-2016 |
Multichannel News |
Broadcasters, Sports |
| Live streaming and 360-degree video: The BBC approach to Olympics coverage |
08-04-2016 |
Digiday |
Broadcasters, International, Sports |
| Viewers Prefer Live Mobile Video For Rio Olympics |
08-03-2016 |
Mediapost |
Mobile Video, Research |
| Olympics Live Stream: How to Watch the Rio Summer Games Online |
08-02-2016 |
Variety |
Sports |
| Google Is Sending More Than a Dozen YouTube Stars to Rio to Livestream the Olympics |
08-01-2016 |
Adweek |
Live Streaming, Sports |
| Official Sponsors Don't Have Edge When It Comes to Olympic Ads on YouTube |
07-28-2016 |
AdAge |
Advertising, Research, Sports |
| NBC Turns to Digital Influencers to Draw TV-Averse Millennials to Olympics Coverage |
07-27-2016 |
Variety |
Broadcasters, Social Media, Sports |
| Comcast's Rio portal is a good way to keep up with the Olympics |
07-22-2016 |
Engadget |
Cable TV Operators, Sports |
| The NBA will livestream a bunch of U.S. Olympic exhibition basketball games on Facebook |
07-21-2016 |
Recode |
Live Streaming, Social Media, Sports |
| Olympics 2016: Behind the Grand Media Experiment of the Summer Games |
07-12-2016 |
Variety |
Broadcasters, Sports |
| NBC to Go Nearly Wall-to-Wall With Olympics Programming |
06-29-2016 |
Variety |
Broadcasters, Sports |
| NBC Brings Olympics Coverage to Snapchat, With A Little Help From BuzzFeed |
04-29-2016 |
Variety |
Broadcasters, Social Media |
| NBCUniversal to Partner With Data Trackers to Study Olympics Viewing |
12-14-2015 |
NY Times |
Analytics, Broadcasters, Sports |
| IOC to Launch Year-Round Olympics Internet TV Channel |
12-08-2014 |
Variety |
Sports |
| NBC Olympics Eyes Improved Authentication |
05-22-2014 |
Multichannel News |
Broadcasters, Sports, TV Everywhere |
| All the Way to 2032, Come What May |
05-08-2014 |
NY Times |
Broadcasters, Sports |
| Streaming of Olympic Hockey Continues to Expand |
02-21-2014 |
NY Times |
Live Streaming, Research, Sports |
| Women`s Gold Medal Hockey Game Nets Big Streaming Numbers |
02-20-2014 |
Multichannel News |
Live Streaming, Research, Sports |
| Sochi Olympics Not Expected to Impact Redbox |
02-19-2014 |
Home Media Magazine |
Sports |
| U.S. Win Over Russia Top-Streamed Olympic Hockey Match Ever |
02-16-2014 |
Home Media Magazine |
Broadcasters, Live Streaming, Sports |
| NBC Sports Streaming Capacity Will Be Tested by Sochi - and Soccer |
02-06-2014 |
AdWeek |
Broadcasters, Sports |
| Comcast turns Olympics into X1 showcase for subscribers and fellow operators |
02-06-2014 |
Fierce Cable |
Cable TV Operators, Devices, Sports |
| Why You Should Stop Complaining About NBC’s Tape-Delayed Olympics Coverage Before You Start |
02-05-2014 |
BuzzFeed |
Broadcasters, Sports, TV Everywhere |
| Yahoo, NBC extend digital pact to 2014 Winter Olympics |
12-16-2013 |
CNET - News.com |
Broadcasters, Sports, TV Everywhere |
| Olympics Proved Sports Streaming Model Works |
12-06-2012 |
Multichannel News |
Sports |
| NBC Unpacks Trove of Data From Olympics |
09-26-2012 |
NY Times |
Broadcasters, Research, Sports |
| Comcast`s Strauss: 2012 Olympics Were `TV Everywhere` Watershed Event |
08-14-2012 |
Multichannel News |
Cable TV Operators, Sports, TV Everywhere |
| NBC Wonders if It Should Have Actually Tape-Delayed the Olympics More |
08-14-2012 |
AdAge |
Broadcasters, Sports |
| London Olympics Live Streams Triple Beijing, Mobile Drives Young Demos |
08-13-2012 |
Mobile Marketing Daily |
Research, Sports |
| Olympics Points to YouTube`s Future: Live Video |
08-09-2012 |
Mashable |
Aggregators, Live Streaming, Sports |
| Online video streams as popular as TV during Olympics |
08-09-2012 |
IP&TV News |
Research, Sports |
| With Live Streaming and New Technology, BBC Tries to Be Everywhere at the Olympics |
08-06-2012 |
NY Times |
Broadcasters, International, Sports |
| NBC: Twitter Beefs No Match for the `Silent Majority` |
08-02-2012 |
AdWeek |
Broadcasters, Sports |
| Olympic Viewers Have a New Reason to Complain, and the Means to Do It |
07-29-2012 |
NY Times |
Broadcasters, Sports |
| Olympics Test for TV Everywhere |
07-27-2012 |
Mediapost |
Broadcasters, Sports, TV Everywhere |
| Comcast Opens Free Wi-Fi To Push Olympics `TV Everywhere` Access |
07-25-2012 |
Multichannel News |
Cable TV Operators, Sports, TV Everywhere |
| NBC Sports Chairman Lazarus: London Olympics are a `grand experiment` |
07-25-2012 |
Paid Content |
Broadcasters, Sports |
| How to Stream the 2012 London Olympics, With or Without Cable |
07-25-2012 |
ReadWriteWeb |
Devices, Sports |
| Adobe Introduces Automatic Authentication for NBC Olympics App |
07-17-2012 |
Beet.tv |
Sports, TV Everywhere |
| In Age of Twitter, NBC Rewrites Olympic Playbook |
07-16-2012 |
WSJ |
Broadcasters, Sports |
| Adobe, NBC team up to stream Olympics to US mobile devices |
07-12-2012 |
Reuters |
Broadcasters, Sports |
| NBC`s Olympic Web Video Plan: Live, Legal and `Painful` |
06-05-2012 |
AllThingsD |
Broadcasters, Sports, TV Everywhere |
| NBC Plans Olympic-Size Test of Digital Limits |
05-07-2012 |
AdAge |
Broadcasters, Sports |
| NBCU to Live Stream All Sports from London Olympics as Part of `TV Everywhere` Play |
04-18-2012 |
Multichannel News |
Broadcasters, Sports |
| Data Points: Game On |
04-04-2012 |
AdWeek |
Research, Sports |
| All events live in some form for Olympics on NBC |
08-30-2011 |
AP |
Broadcasters, Sports |
| Cisco Wants Flip In On NBC`s Olympic 2012 Plans |
07-08-2010 |
Online Media Daily |
Broadcasters, Devices, Sports |
| Zucker Defends NBCU`s Online Strategy for Olympics |
04-02-2010 |
B&C |
Broadcasters, Sports |
| Yahoo Scores Gold for Online Olympics Coverage |
02-19-2010 |
Adweek |
Broadcasters, Portals, Sports |
| A Trickle of Live Streams on the Web |
02-18-2010 |
NY Times |
Broadcasters, Sports |
| Video replay transforms Winter Games coverage |
02-16-2010 |
The Hollywood Reporter |
International, Sports |
| Synacor Links 14 MSOs Into NBC`s Olympics Online Connect |
02-12-2010 |
Multichannel News |
Aggregators, Cable TV Operators |
| Bell Canada plans mobile Olympics coverage |
11-18-2009 |
The Hollywood Reporter |
Mobile Video, Sports, Telcos |
| NBCU Picks Web-Video Partners For Vancouver Games |
11-06-2009 |
Multichannel News |
Broadcasters, CDNs, Sports |
| Interview Jeff Zucker: Live Streaming Top Events Devalues Olympics |
06-18-2009 |
PaidContent |
Broadcasters, Sports |
| Olympics a test case for Web video? |
04-14-2009 |
Sports Business Journal |
Broadcasters, Sports |
| NBCU Reteams With MSN, Microsoft for 2010 Olympics |
03-19-2009 |
TV Week |
Broadcasters, Sports, Technology |
| Olympics, Football Turn Workers Into Online Spectators |
10-03-2008 |
Online Media Daily |
Broadcasters, Cable Networks, Research, Sports |
| NBCU Tallies New-Media Olympics Views |
09-30-2008 |
Multichannel News |
Broadcasters, Research, Sports |
| NBC says local TV profoundly affected by downturn |
09-28-2008 |
Reuters |
Broadcasters, Sports |
| NBCU`s Wurtzel: `TV Is Still King,` Though Viewers Flocked to Web for Olympics |
09-23-2008 |
Mediaweek |
Broadcasters, Research, Sports |
| NBC Web Site a Hit With Olympics Viewers |
09-04-2008 |
TV Week |
Broadcasters, Research, Sports |
| NBC`s Multiplatform Olympics Earns Record Ratings, Provides Proving Ground for TAMi |
08-25-2008 |
Mediaweek |
Advertising, Broadcasters, Sports |
| Summer Games huge Internet and viral video hit |
08-21-2008 |
The Hollywood Reporter |
Broadcasters, Research, Sports |
| Games Strike Digital Gold for NBC, Partners |
08-20-2008 |
Adweek |
Broadcasters, Research, Sports |
| Olympic Streaming, While Growing, Pales Next to Broadcast TV |
08-15-2008 |
TV Week |
Broadcasters, Research, Sports |
| Is NBC`s Tight Leash on Olympics Webcasts a Mistake? |
08-14-2008 |
NY Times |
Broadcasters, Sports |
| Olympics go for Web gold |
08-14-2008 |
Variety |
Broadcasters, Sports |
| Olympics Give NBC Universal First Crack at Cross-Media Metric |
08-14-2008 |
AdAge |
Broadcasters, Research |
| NBCU, Yahoo Sites Ring In Olympics With Traffic Records |
08-12-2008 |
Mediaweek |
Broadcasters, Research, Sports |
| Cablevision Users to Hit NBC Olympics Web Hurdles |
08-11-2008 |
Mediaweek |
Broadcasters, Cable TV Operators, Sports |
