News for 'Video Advertising Bureau'

Thursday, September 9, 2021

TV Trade Group Forms Measurement Task Force Amid Nielsen Issues AdAge
Advertising, Analytics

Wednesday, July 21, 2021

VAB Asks Media Rating Council to Axe Nielsen Accreditation, Escalating Feud Adweek
Analytics

Tuesday, November 17, 2020

Study Confirms TV 'Halo Effect' For D2C, Other Brands Across Life Stages Mediapost
Advertising

Monday, June 10, 2019

D2C Advertisers See Sharply Higher TV Ad Spending Mediapost
Advertising, Research

Monday, October 16, 2017

TV Networks Meet on Thor, New Effort to Prove Their Ads Work AdAge
Advertising, Broadcasters, Cable Networks

Wednesday, September 28, 2016

Live Viewership May Be Down, but TV Content Is Still the Main Thing People Are Streaming Adweek
Research

Tuesday, September 27, 2016

VAB report: TV still strong, especially in cluttered streaming world The Drum
Advertising, Research

Monday, July 25, 2016

TV Preferred By Millennials: VAB Study B&C
Millennials, Research

Tuesday, April 26, 2016

VAB Offers Fair Way to Compare TV and Digital B&C
Analytics

Monday, May 18, 2015

It's Not TV, It's VAB: Trade Bureau Drops Cable, Television Too Mediapost
Advertising, Cable Networks

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