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News for 'Video Advertising Bureau'

Thursday, September 9, 2021

  • TV Trade Group Forms Measurement Task Force Amid Nielsen Issues AdAge

    Advertising, Analytics

Wednesday, July 21, 2021

  • VAB Asks Media Rating Council to Axe Nielsen Accreditation, Escalating Feud Adweek

    Analytics

Tuesday, November 17, 2020

  • Study Confirms TV 'Halo Effect' For D2C, Other Brands Across Life Stages Mediapost

    Advertising

Monday, June 10, 2019

  • D2C Advertisers See Sharply Higher TV Ad Spending Mediapost

    Advertising, Research

Monday, October 16, 2017

  • TV Networks Meet on Thor, New Effort to Prove Their Ads Work AdAge

    Advertising, Broadcasters, Cable Networks

Wednesday, September 28, 2016

  • Live Viewership May Be Down, but TV Content Is Still the Main Thing People Are Streaming Adweek

    Research

Tuesday, September 27, 2016

  • VAB report: TV still strong, especially in cluttered streaming world The Drum

    Advertising, Research

Monday, July 25, 2016

  • TV Preferred By Millennials: VAB Study B&C

    Millennials, Research

Tuesday, April 26, 2016

  • VAB Offers Fair Way to Compare TV and Digital B&C

    Analytics

Monday, May 18, 2015

  • It's Not TV, It's VAB: Trade Bureau Drops Cable, Television Too Mediapost

    Advertising, Cable Networks

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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