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News for 'Magna Global'

Title Date Source
Linear TV Ad Revenue, Muffled by Covid-19, Projected to Dip 16% in 2020 09-16-2020 Adweek
IPG Units Find Video Ad Format Mixes Work Best In The Media Mix 07-09-2020 Mediapost
Magna: Olympics Postponement Hits Linear TV Hard, Digital Growth Dips To Single Digits 03-27-2020 AdExchanger
Forecast: Nonlinear TV Ads To Grow 22% In 2019 06-17-2019 Mediapost
The next front of the streaming wars is the battle for ad-supported programming 04-09-2019 Digiday
Magna Dives Deep Into Demos: 30-Year Analysis Reveals Polarization Of Linear TV, Ad Spending Too 03-01-2019 Mediapost
Magna: Programmatic Video And Mobile Grow Up 10-16-2018 AdExchanger
TV Revenue Expected to Dip in Record-Setting Year for Ads 09-20-2018 Multichannel News
Magna: OTT Will Reach $2 Billion In 2018 09-20-2018 AdExchanger
Consumers Find 360 Video 'Overwhelming,' Aren't Sure What To Do With It 03-13-2018 Mediapost
Advertisers Tuning Out TV in Sign of Trouble for Media Companies 02-14-2018 Bloomberg
2017 was the year digital ad spending finally beat TV 12-05-2017 Recode
Zenith and Magna: Programmatic Is A Boon To Digital Ad Spend As It Overtakes TV 03-30-2017 AdExchanger
Magna Strikes Deal With Roku, Shifting More Ad Dollars Out Of Linear TV Heading Into Upfronts 01-25-2017 AdAge
Magna and GroupM: Digital Will Finally Overtake Linear TV In 2017 12-05-2016 AdExchanger
Magna: Digital Ties TV In The Race For Ad Dollars, But Not Without A Fight 10-12-2016 AdExchanger
MAGNA And Zenith: Digital Growth Fueled By Programmatic, Mobile And Video 06-20-2016 AdExchanger
Interpublic to Shift $250 Million in TV Ad Spending to YouTube 05-04-2016 WSJ
For First Time In Non-Recession, TV Ad Spend Wanes 12-07-2015 AdExchanger
Believe the hype: TV ad dollars sputter 10-19-2015 Medialife
Magna Global: Programmatic Will Eat Half Of Display And Video Ad Budgets By 2019 09-28-2015 AdExchanger
Gauging the health of the TV upfronts market 05-06-2015 Digiday
Changing TV Landscape Colors 'Upfront' Sales Outlook 03-26-2015 WSJ
Magna Global ventures further into `programmatic TV` 02-23-2015 Digiday
OTT Faces Challenges, Consumers Stay With Linear TV 09-16-2014 Mediapost
Adap.tv Launches Programmatic TV Buying Platform, Magna Global Already On Board 03-03-2014 RTM Daily
Google, Magna Global Strike Multimillion-Dollar Upfront Partnership 02-18-2014 Mediapost
Putting The 'TV' In Adap.tv: `Audience Anywhere` Puts Pipes In Place For Programmatic TV Buying 09-23-2013 Mediapost
Interpublic Names Adap.tv Preferred Video Provider, Will Adapt Into Television Soon 08-16-2013 Online Media Daily
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