| Title |
Date |
Source |
Category |
| Super Bowl 2021 Ads: Here Are the Most-Watched Spots on YouTube |
02-08-2021 |
Variety |
Advertising, Sports |
| Connected TV Platforms Prepare for ‘Most Streamed TV Event’ Ever in Super Bowl 55 |
02-04-2021 |
Adweek |
Devices, Sports |
| Fox Sells Out Super Bowl In-Game Inventory, Fastest Market in 9 Years |
11-25-2019 |
Adweek |
Advertising, Broadcasters, Sports |
| Verizon streamed Super Bowl LII in VR over 5G |
02-11-2018 |
Engadget |
Telcos, Virtual Reality |
| NBC’s Super Bowl stream scores big with 2 million viewers |
02-05-2018 |
CNET |
Live Streaming, Sports |
| Super Bowl Ads: YouTube Reveals Top 10 Most-Viewed Spots |
02-05-2018 |
Variety |
Advertising, Sports |
| NBC's Super Bowl goal: A glitch-free live stream |
02-02-2018 |
CNET |
Broadcasters, Sports |
| Super Bowl Ads Show Up With YouTube Videos Promoting Terror Groups, Sparking Backlash |
02-12-2017 |
AdAge |
Advertising |
| Budweiser's 'Born the Hard Way' Super Bowl Ad Wins the Race for Online Video Views |
02-06-2017 |
AdAge |
Advertising, Sports |
| Fox Prepares for Super Bowl Streaming Challenge |
02-02-2017 |
Multichannel News |
Advertising, Sports |
| Pepsi, Honda, Anheuser-Busch, Amazon and Verizon Are Ramping Up on Snapchat for the Super Bowl |
02-02-2017 |
Adweek |
Advertising, Social Media, Sports |
| Here Are the Top 10 Super Bowl Ads on YouTube |
01-18-2017 |
Adweek |
Advertising, Sports |
| Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy |
01-18-2017 |
AdExchanger |
Advertising, Sports |
| Fox Sets Free Super Bowl Stream |
01-17-2017 |
Multichannel News |
Broadcasters, Sports |
| Showtime Pumps OTT Service in First Super Bowl Ad |
02-08-2016 |
Multichannel News |
Advertising, Sports, SVOD |
| Super Bowl Ads Draw 476M Views Online |
02-08-2016 |
B&C |
Advertising |
| In Final Days Before the Super Bowl, CBS Is Still Finishing Up Its In-Game Ad Sales |
02-04-2016 |
Adweek |
Advertising, Broadcasters, Sports |
| How Butterfinger's Super Bowl Campaign Is Perfecting the Art of Facebook Autoplay Videos |
02-03-2016 |
Adweek |
Advertising, Social Media |
| Super Bowl 2016 Driving YouTube Content |
02-03-2016 |
Mediapost |
Aggregators, Sports |
| Taco Bell's CMO on the Brand's Big Super Bowl Reveal and Taking It 'Beyond One TV Commercial' |
02-01-2016 |
Adweek |
Advertising, Sports |
| CBS Tackles New Game With Super Bowl 50: Digital Viewers And Live-Streamed Ads |
01-26-2016 |
Variety |
Broadcasters, Sports |
| Super Bowl Revs In 2016 Could Top $400 Million |
01-11-2016 |
Mediapost |
Advertising, Sports |
| CBS Getting $5M for Super Bowl Spots |
08-05-2015 |
B&C |
Advertising, Broadcasters, Sports |
| NBC`s Super Bowl Live Stream Was Hugely Popular. It Was Also Terrible. |
02-02-2015 |
Slate |
Broadcasters, Live Streaming, Sports |
| YouTube`s Halftime Show: No Dancing Sharks and No Numbers (Yet) |
02-02-2015 |
AdAge |
Indie Video, Sports |
| Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically |
01-30-2015 |
Adweek |
Advertising, Programmatic, Sports |
| How NBC turned the Super Bowl into a `TV Everywhere` ad |
01-21-2015 |
Digiday |
Broadcasters, Sports, TV Everywhere |
| NBCU Tees Up `Super Stream Sunday` |
01-20-2015 |
Multichannel News |
Broadcasters, Sports, TV Everywhere |
| YouTube Will Produce Its Own Super Bowl Halftime Show |
01-16-2015 |
Bloomberg |
Aggregators, Sports |
| Many Brands Who Held Back Super Bowl Ads Struggle on YouTube |
02-05-2014 |
AdWeek |
Advertising, Research, Sports |
| Super Bowl: Fox’s Streaming Internet Audience Up 4% from CBS`s Last Year |
02-03-2014 |
Variety |
Broadcasters, Research, Sports |
| Squandered Bowl? Or Branding First? |
02-03-2014 |
Mobile Marketing Daily |
Advertising, Mobile Video, Sports |
| Advertiser`s Super Bowl Playbook: Share It or Hide It? |
01-31-2014 |
WSJ - Reg. Req'd |
Advertising, Sports |
| Are Super Bowl Ads Worth It? |
01-30-2014 |
Forbes |
Advertising, Sports |
| Super Bowl Stats: TV Still the Hottest Medium for Video |
01-30-2014 |
Recode |
Advertising, Sports |
| When Super Bowl Advertisers Compete For the Web, Google Wins |
01-30-2014 |
AdAge |
Advertising, Sports |
| NFL to block mobile streaming video in Super Bowl stadium |
01-28-2014 |
Ars Technica |
Sports |
| Fox to Live-Stream Super Bowl Online for Free, But NFC Playoff Games Will Be Locked Behind Pay-TV Wall |
01-02-2014 |
Variety |
Broadcasters, Sports |
| Fox May Stream Super Bowl On Authenticated Basis |
06-19-2013 |
MediaDailyNews |
Broadcasters, Sports, TV Everywhere |
| CBS: Record 3 Million Stream Super Bowl |
02-06-2013 |
NetNewsCheck |
Broadcasters, Sports |
| The Super Bowl Will Be Streamed Live Again, This Time By CBS |
12-19-2012 |
TechCrunch |
Broadcasters, Live Streaming, Sports |
| Ads in Super Bowl`s Digital `Second Screen` Nearly Sold Out |
12-10-2012 |
AdAge |
Advertising, Broadcasters, Devices, Sports |
| YouTube Reinstates Chrysler`s Popular Super Bowl Ad |
02-06-2012 |
WSJ - Reg. Req'd |
Advertising, Aggregators |
| Hulu`s Back in the Super Bowl With Ad Starring Will Arnett |
02-01-2012 |
AdAge |
Advertising, Aggregators, Sports |
| NBC Puts the Super Bowl on the Web Because It Thinks You`ll Watch It on TV |
01-31-2012 |
AllThingsD |
Broadcasters, Sports |
| Shazam to power up to third of Super Bowl ads |
01-30-2012 |
Lost Remote |
Advertising, Technology |
| Media Buyers: Plenty Of Ads Still Unsold For First Streamed Super Bowl |
01-27-2012 |
Paid Content |
Advertising, Broadcasters, Sports |
| Hulu AdZone Spotlights Ads |
01-25-2012 |
Online Media Daily |
Aggregators, Sports |
| YouTube Prepares For Super Bowl Ads |
01-23-2012 |
Tubefilter News |
Advertising, Sports |
| NBC Says It Has Sold All Its Super Bowl TV Inventory |
01-03-2012 |
AdAge |
Advertising, Broadcasters, Sports |
| Pay-TV group flags NBC on plans to stream Super Bowl |
12-28-2011 |
NY Post |
Broadcasters, Sports |
| How the Web Brought New Economics to Super Bowl Advertising |
12-05-2011 |
AdAge |
Advertising, Sports |
| Super Bowl Ad Talks Already Under Way With NBC |
02-25-2011 |
AdAge |
Advertising, Sports |
| Before Sunday, a Taste of the Bowl |
02-04-2011 |
NY Times |
Advertising, Sports |
| Doritos Gets Jump On Pre-Super Bowl Web Video Buzz |
02-03-2011 |
AdAge |
Advertising, UGC |
| Government Retrans Moves Could Send Super Bowl To Pay Platform |
12-10-2010 |
B&C |
Broadcasters, Regulation, Sports |
| Fox Sells 80% of Super Bowl |
06-08-2010 |
AdAge |
Advertising, Broadcasters, Sports |
| Doritos Spot Wins Hulu AdZone |
02-11-2010 |
Online Media Daily |
Advertising, Sports |
| Doritos Scores Most-Watched Ad of All Time |
02-10-2010 |
Adweek |
Advertising, Sports |
| Do-It-Yourself Super Ads |
02-09-2010 |
NY Times |
Advertising |
| Betty White, Snickers top Ad Meter; view and rate all the ads |
02-08-2010 |
USA Today |
Advertising, Sports |
| Super Bowl Ad Time Is Sold Out, CBS Says |
02-02-2010 |
AdAge |
Advertising, Broadcasters, Sports |
| Sizing Up the Competition |
02-01-2010 |
Adweek |
Broadcasters, Sports |
| Hulu Is Ready for Some Football |
02-01-2010 |
NewTeeVee |
Aggregators, Sports |
| For Super Bowl XLIV Advertisers, Synergy Is the Name of the Game |
01-21-2010 |
NY Times |
Advertising, Sports, Video Sharing |
| TNS: Cost of Super Bowl Spots Has Quadrupled |
01-12-2010 |
Adweek |
Advertising, Research, Sports |
| How to Boost Your Super Bowl ROI |
12-07-2009 |
AdAge |
Advertising, Sports |
| YouTube Users Crown Doritos Super Bowl Champs |
02-06-2009 |
Mediaweek |
Advertising, Sports |
| Game Advertisers Spill the Beans |
02-03-2009 |
Adweek |
Advertising, Sports |
| Web Helps Keep Super Bowl Buzz Alive |
02-03-2009 |
Mediaweek |
Advertising, Sports |
| `Two nobodies from nowhere` craft winning Super Bowl ad for Doritos |
02-02-2009 |
USA Today |
Advertising, Sports, UGC |
| Super Bowl Ad Drive Leads to Brand Sites |
02-02-2009 |
Adweek |
Advertising |
| Hulu To Launch Ad Campaign During Super Bowl |
01-27-2009 |
B&C |
Aggregators |
| Audi Extends Super Bowl Ad With Video Site |
02-07-2008 |
Shoot Online |
Brand Marketing, Sports |
| One in Eight Viewers Surveyed Watched Super Bowl Ads Online |
02-07-2008 |
Online Media Daily |
Brand Marketing, Sports |
| Talking stain touts Tide |
02-06-2008 |
Cincinnati Enquirer |
Brand Marketing, Sports |
| GoDaddy Super Bowl Spot Sets Web-Traffic Record |
02-05-2008 |
AdAge |
Brand Marketing, Sports |
| Hulu to Stream Super Bowl Ads After Game |
02-01-2008 |
TV Week |
Advertising, Broadcasters, Sports |
| Super Bowl Generates Big Online Draw |
02-01-2008 |
Online Media Daily |
Advertising, Research, Sports |
| Frito-Lay gives songwriters Super Bowl shot |
10-11-2007 |
USA Today |
Brand Marketing, UGC |
