News for 'Advertising'

Tuesday, November 4, 2014

Cable Under Fire: Plunge in Ratings Could Spell Trouble for Top Nets Variety
Advertising, Cable Networks, Research
GoPro Adds New Media Executive To Continue Content Push Forbes
Advertising, Devices
Targeting vs Reach - Can Programmatic Help Video Overcome The Ultimate Catch-22? Mediapost
Advertising, Programmatic
Digital to Overtake TV Ad Spending in Two Years, Says Forrester AdAge
Advertising, Research

Friday, October 31, 2014

TV’s Eyeballs Are Disappearing. Does Netflix Have Them? Recode
Advertising, Aggregators, Broadcasters
Online Ad Overload Begins After Fourth Commercial, Hub Study Says Mediapost
Advertising, Research

Monday, November 3, 2014

NBCUniversal`s Evolving Media Empire Hinges On A Marriage Of Data and Premium Content AdExchanger
Advertising, Broadcasters

Thursday, October 30, 2014

Wednesday, October 29, 2014

In Tough Digital-Advertising Market, Visible Measures Seeks to `Grow Up` WSJ
Advertising, Deals & Financings

Thursday, October 30, 2014

Instagram`s Video Ads Are Finally Live, and Here Are 4 From Major Brands Adweek
Advertising, Mobile Video, Social Media

Tuesday, October 28, 2014

Tumblr Queues Up Autoplay Video Ads to Hit $100 Million Revenue Mark AdAge
Advertising

Monday, October 27, 2014

Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay Adweek
Advertising, Social Media

Tuesday, October 21, 2014

Friday, October 17, 2014

TV Over the Web Pushes Adland Forward, but Poses New Questions AdAge
Advertising, Broadcasters

Monday, October 20, 2014

Friday, October 17, 2014

UGG Australia Reaches Its Audience, One YouTube Sensation At A Time AdExchanger
Advertising

Wednesday, October 15, 2014

YuMe Drives CTV Innovation Forward For BMW With Ngage Interactive Ad Unit Enhancement Press Release
Advertising, Devices

Friday, October 17, 2014

Sorting Out TV`s New Metrics WSJ
Advertising, Broadcasters, Cable Networks

Wednesday, October 15, 2014

Sunday, October 12, 2014

YouTube’s ads on unauthorised content pay off Financial Times (reg. req'd.)
Advertising, Aggregators

Wednesday, October 15, 2014

As Programmatic Video Evolves, Publishers Are Just Getting Started AdExchanger
Advertising, Programmatic

Monday, October 13, 2014

Tuesday, October 14, 2014

FreeWheel Tests Premium Programmatic Reserve With TubeMogul AdExchanger
Advertising, Programmatic

Monday, October 13, 2014

How Custom Content Has Changed TV Buying and Planning AdAge
Advertising, Cable Networks

Thursday, October 9, 2014

Wednesday, October 8, 2014

Tuesday, October 7, 2014

Monday, October 6, 2014

Thursday, October 2, 2014

Wednesday, October 1, 2014

Tuesday, September 30, 2014

AOL Gets Nerdy at Its Second Programmatic Upfront AdAge
Advertising, Programmatic

Monday, September 29, 2014

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