Tuesday, March 31, 2015, 10:15 AM ET|
thePlatform has announced that is powering 2 new SVOD services, shomi in Canada and Stan in Australia. shomi was launched in late 2014 by Canadian pay-TV operators Rogers Communications and Shaw Communications. Stan is a join venture of Nine Entertainment and Fairfax Media Limited.
Both SVOD services are using thePlatform's mpx video publishing system for video workflow, metadata management, purchasing support through a payment gateway, subscriber management and viewing rights enforcement, and automated publishing across devices and video players.
Friday, June 11, 2010, 9:43 AM ET|A piece in Light Reading this week noted that Rogers, the largest cable operator in Canada, now has approximately 100,000 of its subscribers registered for its TV Everywhere service, and is on track for getting a few hundred thousand out of its total 2.3 million subscribers using it by the end of the year.
The success at Rogers raises the question of where things stand with TV Everywhere in the U.S. Recently Comcast's Amy Banse told me a million people are regularly accessing its Fancast Xfinity TV service, but she declined to provide any further details. I just read yesterday in B&C that Time Warner Cable has "a small number of subscribers" in a trial in New York.
I've been bullish on TV Everywhere from the start, but have noted repeatedly that execution is key. The world is moving fast toward convergence, and incumbent video service providers need to prove that they can innovate and roll out these new services. Whether it's Netflix, Google TV or others, there are plenty of people outside the ecosystem that want a piece of the action.
What do you think? Post a comment now (no sign-in required).
Categories: Cable TV Operators
Wednesday, November 18, 2009, 9:50 AM ET|
TV Everywhere is getting another shot of momentum this morning as thePlatform, one of the leading online video platform companies (and a subsidiary of Comcast) is rolling out new features aimed at giving TV networks greater control of their programs in the coming TV Everywhere world.
The key new feature is what thePlatform calls an "Authentication Adaptor," which is a mechanism for networks that want to offer their programs on their own web sites to authenticate users as current paying video subscribers of a multichannel video provider (recall that under current TVE plans it is a requirement to be a multichannel video subscriber in order to access programs online). The authentication adaptor works by instantly checking with appropriate multichannel providers' billing systems and returning a yes/no authentication response for that user.
If the user is authenticated, then the adaptor verifies that the specific program is available for viewing to that user, depending on what tier of service the user subscribes to. thePlatform does this by mapping each individual show to specific channels that each have an ID. The channel IDs are in turn mapped to the multichannel provider's subscription packages. For example if you were to try watching "Entourage" on HBO.com, but you didn't subscribe to HBO the linear channel via your service provider (e.g. Comcast, Time Warner Cable, etc.), your request would be denied. As one can imagine, with the endless permutations of shows, networks, subscription packages and multichannel providers, linking all of this together and delivering fast response times to the user is quite a challenge.
What's also interesting here is that if indeed a request has been denied, a marketing opportunity has been created for both the TV network and the multichannel provider. In the Entourage example above, the denial message could be accompanied by offers to watch now on a pay-per-view basis or to instantly become a subscriber to HBO via Comcast, or to buy the DVD, etc. Or maybe the offer is just to watch free clips to improve sampling. thePlatform supports the creation of these types of rules and integration to appropriate 3rd parties. This is a great example of how TV Everywhere also opens up the instant-gratification online economy to networks and video providers.
The new features gain in importance as thePlatform is also announcing this morning more than 20 TV networks have recently become customers including Fox Sports Networks, E!, G4, Style, Comcast Sports Group (a group of regional sports networks), Travel Channel, Big Ten Network and others yet to be named. As TV Everywhere rolls out next year, TV networks will become increasingly interested in offering their programs themselves, in addition to offering access on their distributors' web sites.
Separate, thePlatform is also announcing today that it is working with Rogers, which is Canada's leading multichannel video provider, on an online video initiative. Though details aren't provided, Rogers recently disclosed that is also pursuing TV Everywhere, so it's probably logical to put two and two together. thePlatform also provides video management services to large American operators Cablevision, Cox, Time Warner Cable, in addition to parent company Comcast. Between the video provider deals and the TV networks deals, thePlatform finds itself squarely in the middle of the TV Everywhere action.
What do you think? Post a comment now.
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