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Analysis for 'Electus'

  • Electus's Buckley: "We think about what content goes on these glowing rectangles" [VIDEO]

    At NATPE, I sat down with Drew Buckley, COO and Head of Digital for Electus, which has become one of the most successful studios producing programming for both TV and online. In the interview, Drew explains the company's strategy, and how it thinks about different screens or "glowing rectangles."

    Among the specific topics Drew discusses:

    - How Electus works to get talent to connect with their audiences, through various social media, and which ones Drew has found perform the best.

    - How Electus is using its 3 YouTube channels to create and promote its own brands and personalities.

    - Why the episode length for its "K-Town" unscripted series on Loud has nearly doubled from 11 minutes to 21 1/2 minutes in its first 2 seasons, proving longer-form does work online.

    - What Electus does with brands to help extend their DNA through its original programming, beyond simple product placements.

    And more.

    Watch the interview

     
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  • Electus, Ogilvy, Deep Focus Executives on Branded Entertainment Panel at ELEVATE

    If you think the pre-roll ads are all there is to online video advertising, then think again. "Branded entertainment" - the creation of original web series sponsored by specific brands - has become one of the most exciting new ways to break through and reach specific audiences. Major brands including Denny's, Sprite, Ragu, IBM, Hellman's, Kraft, Lexus, Royal Caribbean, HP, Mitchum and many others are already achieving success. But despite branded entertainment's growing popularity, it's still a relatively new format with lots of unknowns.

    To tackle the issues and explain why branded entertainment is such a compelling new opportunity, I'm pleased to announce "Branded Entertainment's Role in the New Marketing Mix," a featured panel discussion at ELEVATE: Online Video Advertising Summit on Tuesday, June 7th in NYC. The session includes some of the most experienced, active executives leading the branded entertainment charge:

    • Jordan Hoffner - President, Digital Media, Electus
    • Ian Schafer - CEO and Founder, Deep Focus
    • Doug Scott - President, OgilvyEntertainment
    • Josh Cohen - Co-Founder, Tubefilter (moderator)

    continue reading

     
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