Wednesday, April 27, 2011, 10:01 PM ET|Posted by Will RichmondIf you think the pre-roll ads are all there is to online video advertising, then think again. "Branded entertainment" - the creation of original web series sponsored by specific brands - has become one of the most exciting new ways to break through and reach specific audiences. Major brands including Denny's, Sprite, Ragu, IBM, Hellman's, Kraft, Lexus, Royal Caribbean, HP, Mitchum and many others are already achieving success. But despite branded entertainment's growing popularity, it's still a relatively new format with lots of unknowns.
To tackle the issues and explain why branded entertainment is such a compelling new opportunity, I'm pleased to announce "Branded Entertainment's Role in the New Marketing Mix," a featured panel discussion at ELEVATE: Online Video Advertising Summit on Tuesday, June 7th in NYC. The session includes some of the most experienced, active executives leading the branded entertainment charge:
- Jordan Hoffner - President, Digital Media, Electus
- Ian Schafer - CEO and Founder, Deep Focus
- Doug Scott - President, OgilvyEntertainment
- Josh Cohen - Co-Founder, Tubefilter (moderator)
The panelists will delve into topics such as how brands should think about incorporating branded entertainment projects into their marketing strategies, how the ROIs of these projects work, what role partners should play, whether to involve A-list talent, how to get widespread distribution and much more. The session promises to be an in-depth learning opportunity for everyone trying to understand how longer-form original content can complement 15 and 30-second pre-rolls.
Click here to learn more about ELEVATE and for early bird discounted tickets.