TiVo - leaderboard - 9-16-19

Analysis for 'VRV'

  • VideoNuze Podcast #441: Best Practices from Three Direct-to-Consumer Video Services

    I’m pleased to present the 441st edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    (Apologies my audio quality is low this week)

    On this week’s podcast Colin shares highlights of a panel discussion he led last week in London focusing on the best practices of three different direct-to-consumer video services. As Colin covered in his post about the session, these include keeping the service’s brand front and center, providing access to a base level of free content and having a comprehensive retention program.

    This week’s podcast is really a continuation of last week’s interview with Paywizard’s CEO Bhavesh Vaghela who discussed how video service providers can improve their competitive. As Colin and I agree, these days, having great content is table stakes, but what really differentiates successful services is delivering outstanding experiences.

    Listen in to learn more!

     
    Click here to listen to the podcast (22 minutes, 52 seconds)
     


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    The VideoNuze podcast is also available in iTunes...subscribe today!

     
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  • VideoNuze Podcast #342: Will Amazon’s SVOD Partnering Success Prompt Others to Follow Its Model?

    I'm pleased to present the 342nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    Earlier this week I wrote about the success Amazon is having with its Streaming Partners Program, which now includes 75 different SVOD services, likely representing about three-quarters of all SVOD offerings in the U.S. As I explain on the podcast, the program appears to be a win for all parties, including viewers.

    Colin is enthusiastic as well, noting he’s signed up for 3 different services already. Amazon’s early aggregation success will likely lead to others to follow its model, and one example that’s hit Colin’s radar is VRV ("verve"). Colin shares details about VRV’s strategy and why Mondo Media, a successful adult animation creator, just signed up with VRV.  

    Listen in to learn more!
     
    Click here to listen to the podcast (21 minutes, 12 seconds)


    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     
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  • VideoNuze Podcast #327: Can VRV Capitalize on Crunchyroll’s Success With Niche Audiences?

    I'm pleased to present the 327th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    This week, Ellation, which is backed by Otter Media, itself a joint venture of The Chernin Group and AT&T, announced a new SVOD service called VRV (pronounced “Verve”). VRV is targeted mainly to the gamer/geek audience with a mix of anime, animation, gaming, comedy, fantasy and technology content.

    While VRV has multiple content partners already signed up to participate, Crunchyroll, the anime SVOD service in which Otter Media holds a majority stake, is clearly the anchor tenant of VRV. Crunchyroll is perhaps the most successful niche SVOD service, with approximately 750K paying subscribers, plus a larger free ad-supported audience.

    To learn more about VRV, Colin was briefed by Ellation’s head of marketing and distribution Arlen Marmel and I was briefed by CEO Tom Pickett. Colin is very enthusiastic about how VRV will leverage Crunchyroll and believes VRV’s freemium approach will find success with its target audience. While I like VRV’s parallels to Amazon’s Streaming Partners Program, I’m more cautious in my outlook, mainly because it’s not quite clear to me how VRV’s pricing/value proposition for a la carte channels vs. its bundle offer will work until VRV launches later this year.

    Stepping back, VRV represents further innovation in business models and user experiences for video services and is part of a broader trend toward SVOD curation/aggregation that we envision gaining momentum.

    Listen now to learn more!

    Click here to listen to the podcast (22 minutes, 9 seconds)



    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today! (note the link has been updated)

     
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