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Analysis for 'Meerkat'

  • VideoNuze Podcast #267: New Data Shows Low Tolerance for Inferior Video Quality; Mobile Live-Streaming's Potential

    I'm pleased to present the 267th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    First up this week, Colin shares highlights from a new study from Conviva showing how important video quality is, and how low viewers' tolerance for subpar experiences have become. Conviva's survey of 750 millennials found that just 25% will continue watching an inferior stream for 4 minutes or longer, and just 16% will even bother trying on a second device if their experience on the first device they tried was sub-par. Colin observes the stakes are getting ever-higher for content providers as more viewing goes multi-screen.

    We then shift to discussing mobile live-streaming, which I wrote about yesterday. I'm excited about both Meerkat and Periscope, and we discuss 3 different high-potential use cases for mobile live-streaming. It's going to be a lot of fun to see what both amateur broadcasters as well as content providers/brands do with Meerkat and Periscope.

    Listen in to learn more!



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  • Mobile Live-Streaming Looks Like An Important New Video Category

    For the past couple of weeks, it's been nearly impossible to avoid the media coverage around 2 new mobile live-streaming apps, Meerkat and Periscope (which Twitter acquired back in January). But a lot of what I've read has focused on ginning up a winner-take-all battle between these 2 nascent apps. As a result, the bigger story here has been missed - that we may be seeing the early days of another important new video category.

    Having played with both Meerkat and Periscope over the past week, I've become pretty convinced that mobile live-streaming, while still very raw-feeling, has a lot of potential across numerous personal and professional applications, both spontaneous and scheduled.

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