Wednesday, July 30, 2014, 10:12 AM ET|Posted by Will Richmond
There's a ton of activity in programmatic ad buying against online video, which is now starting to reach TV inventory as well. In a session at the recent Video Ad Summit, Chris Smith, VP, Emerging Media at Turn and John Holmes, Partner at Sq1, explained how they are beginning to automate TV ad buying using programmatic tools and based on users' digital behaviors.
Chris and John presented 3 short case studies demonstrating how this works with cable and satellite operators, along with some of the results. While they both admit it's still very early days for programmatic TV, it's clearly a trend that's starting to develop.
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