Consumers are spending more of their time with YouTube videos, which represents an opportunity for brands to connect with consumers with a more personal and engaging message.
Nielsen has already reported that when they include measuring YouTube's audience later this fall it will debut as the largest destination for video viewing among all cable networks and video websites - perhaps by a wide margin. YouTube has 1 billion unique monthly visitors globally and it continues to grow fast. In 2012 YouTube grew 55%. Television viewing, however, according to Nielsen, was down by almost 7% in the first quarter of 2014 among 18-24-year-old.
There is a new culture developing within the social ecosystem that has been called "Gen C." Gen C is the YouTube generation. Gen C describes people who care deeply about creation, curation, connection and community. It's not an age group; it's an attitude and mindset. While Gen C may not be every brand's target audience, the very notion that this is now labeled a generation underscores how large the movement has become.