New Deals Highlight Distribution’s Ongoing RoleMonday, January 4, 2021, 12:29 PM ET|Posted by Will Richmond
While lots of attention in 2020 focused on direct-to-consumer (DTC) streaming services, deals announced this first business day of 2021 are a reminder how important third-party distribution remains for premium content. The names and roles of some of these new distributors are different than in the past, but they all underscore how even in a DTC world, third-party partnerships are critical to success.
For example, Discovery highlighted the growing importance of device makers as distribution partners for its DTC discovery+ service which is now live, announcing deals today with Amazon (Fire TV), Apple (iOS devices and Apple TV), Google (Android, Chromecast, Android TV), Microsoft (Xbox), Roku and Samsung (smart TVs).
Categories: Cable Networks, Devices
Topics: Discovery, Hulu, ViacomCBS, Vodafone
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