Monday, May 20, 2013, 10:07 AM ET|Posted by Will Richmond
Tremor Video's VideoHub technology has received Media Rating Council (MRC) accreditation for its video viewability metric and 4 of its other metrics. The accreditations are another milestone for online video advertising in moving from a "Wild West" to delivering assured campaign data to advertisers, agencies and content providers. MRC is an independent industry organization focused on validated audience measurement services.
The 5 VideoHub metrics that MRC has accredited are as follows:
Thursday, February 14, 2013, 8:54 AM ET|Posted by Will Richmond
At NATPE, Greg Smith, GM of VideoHub, a unit of Tremor Video, shared observations on the online video advertising market and how VideoHub is differentiating itself. Some of the highlights of what Greg is seeing:
- Segmentation among ad buyers - some that want a full-service model, like the one Tremor Video offers, and some that want a lower-cost, self-service model like what VideoHub offers
- Strong interest in real-time bidding and ongoing desire by publishers and advertisers to figure out how to value inventory
- An explosion in online original video programming that will be monetized through advertising
Posts for 'VideoHub'