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Analysis for 'Wimbledon'

  • Time Warner Cable Promoting WatchESPN App for Wimbledon Viewing

    Time Warner Cable is sending the below email to subscribers promoting the WatchESPN app for anytime/anywhere Wimbledon viewing. The email is the first consumer-facing example I've seen of a cable operator promoting a specific cable programmer's TV Everywhere app.

    The email's copy hits the right messages nicely, emphasizing free access for existing Digital TV customers, anytime/anywhere/anyplace access on mobile devices and tablets, and easy app download instructions. The email is a winner in terms of getting the message out that TWC understands its subscribers' new viewing expectations and that it delivering a service that meets them.

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