YuMe has raised $12 million from Samsung Ventures and Translink Capital to continue integrating its ad technology into connected "Smart TVs." Just two weeks ago, YuMe announced the first such integration, with LG's Smart TVs. In that deal, YuMe's new Embedded SDK is being integrated into the firmware of the TVs, with access to YuMe's Connected Audience Network and its ACE for Publishers ad platform. The significance of all that is that in-stream video ads can be more effectively delivered to Smart TVs while leveraging the scale already achieved in online video, as they continue to proliferate.
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