Broadband video's influence on Election Year 2008 grew further with today's announcement of the "YouTube Voter Video on C-SPAN" initiative.
To build momentum toward the Pennsylvania primaries on April 22nd, the companies are inviting viewers to upload to the C-SPAN channel on YouTube videos answering the questions "what issue in this election is most important to you, and why?" C-SPAN will air a selection of the videos on its "Road to the White House" program beginning April 13th.
I think this is a clever, fun idea to help drive awareness and share disparate views on the election. Though participation is completely self-selected, it will certainly offer much-needed dimension to the dry polling results constantly churning through the media. Combined with the CNN/YouTube debates from a couple months ago, Election Year 2008 continues to show how much more dynamic and inclusive the process becomes with broadband video's influence.