VideoNuze Report Podcast #98 - May 5, 2011 - VideoNuze

VideoNuze Report Podcast #98 - May 5, 2011

Friday, May 6, 2011, 8:32 AM ET

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Posted by Will Richmond

I'm pleased to present the 98th edition of the VideoNuze Report podcast, for May 5, 2011.

In this week's podcast, Daisy Whitney and I discuss YouTube's forecast that by 2015, 50% of video ads will include cost-per-view video, which I wrote about earlier this week. If the forecast pans out, it would cause a huge transformation in the way the online video ad market works, since virtually all of today's in-stream video ads don't have any performance aspect.

As we discuss, the move isn't that surprising, as it attempts to re-shape the video ad market to look more like the search advertising market, which Google dominates. By aligning engagement with advertiser payments, there's clearly more efficiency. But it would be a radical departure from the way TV advertising has traditionally been bought, so it would take a concerted effort by brands and agencies to adapt to the model. Listen in to learn more.

Click here to listen to the podcast (13 minutes, 18 seconds)

Click here for previous podcasts

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Categories: Advertising, Podcasts

Topics: Podcast, YouTube

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