VideoNuze Report Podcast #89 - Feb. 25, 2011 - VideoNuze

VideoNuze Report Podcast #89 - Feb. 25, 2011

Friday, February 25, 2011, 8:06 AM ET

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Posted by Will Richmond

I'm pleased to present the 89th edition of the VideoNuze Report podcast, for February 25, 2011.

In this week's podcast, Harold Geller, the SVP of Cross-Industry Workflow at the 4As (American Association of Advertising Agencies) joins me, sitting in for Daisy Whitney. Harold and I discuss the busy week online video platforms have had, including Ooyala's deal with Yahoo! Japan, thePlatform's with Telstra's BigPond TV, Brightcove's integration with LG's Smart TVs, and VBrick's acquisition of Fliqz.

One of the takeaways we see from this activity is that online video platforms and video delivery to connected TVs (and other devices) are starting to converge. Harold also notes a couple of recent conversations he's had which further suggest that OVPs and online video advertising players will be playing a greater role in ad insertion in video-on-demand offered by traditional pay-TV operators. That would be a pretty interesting new twist in the VOD story. More on this next week.

Click here to listen to the podcast (14 minutes, 55 seconds)

Click here for previous podcasts

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Categories: Podcasts, Technology

Topics: BigPond TV, Brightcove, Fliqz, LG, Ooyala, Telstra, thePlatform, VBrick, Yahoo! Japan

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Inside the Stream: YouTube’s Big Screen Move, Ad Attention Metrics and More