Daisy Whitney and I are pleased to present the 76th edition of the VideoNuze Report podcast, for October 8, 2010.
Today we focus on Google TV and the new Logitech Revue which was introduced on Wed. First I explain some of its key features and benefits, which are detailed more fully in my post from Wed. Then we debate the product's appeal. Daisy is a major skeptic, arguing that it's overpriced, doesn't have a clear value proposition/call to action and most of what it enables can already be done online on a computer.
The $300 price for Revue is admittedly a huge issue. However, if you took price out of the equation for a moment and considered the Revue relative to other connected device options, it is clearly superior. As Daisy suggests, and I agree, a lot of Revue's and Google TV's success will derive from effective marketing and promotion. That's why I've separately suggested that Google should offer the first 1 million Google TV buyers a $150 rebate in order to stimulate sales and stoke word-of-mouth promotion. It would be a financial drop in the bucket for Google and yet would be a significant investment in a highly strategic product.
Click here to listen to the podcast (13 minutes, 58 seconds)
VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.