• VideoNuze Report Podcast #76 - Oct. 8, 2010

    Daisy Whitney and I are pleased to present the 76th edition of the VideoNuze Report podcast, for October 8, 2010.

    Today we focus on Google TV and the new Logitech Revue which was introduced on Wed. First I explain some of its key features and benefits, which are detailed more fully in my post from Wed. Then we debate the product's appeal. Daisy is a major skeptic, arguing that it's overpriced, doesn't have a clear value proposition/call to action and most of what it enables can already be done online on a computer.

    The $300 price for Revue is admittedly a huge issue. However, if you took price out of the equation for a moment and considered the Revue relative to other connected device options, it is clearly superior. As Daisy suggests, and I agree, a lot of Revue's and Google TV's success will derive from effective marketing and promotion. That's why I've separately suggested that Google should offer the first 1 million Google TV buyers a $150 rebate in order to stimulate sales and stoke word-of-mouth promotion. It would be a financial drop in the bucket for Google and yet would be a significant investment in a highly strategic product.

    Click here to listen to the podcast (13 minutes, 58 seconds)

    Click here for previous podcasts

    The VideoNuze Report is available in iTunes...subscribe today!